This may be the hardest challenge we have ever done.

We have 100 days to hit 5 goals. Why 100 days? Well that’s how many days until Ben turn 40 and he’s freaking out a little bit.

Goal 1: Ben is going to lose 50 lbs in 100 days. (follow him on LinkedIn or Twitter for these updates)

Goal 2: Ben will release a new marketing ai article/tool/tutorial every day. (you’re in the right place)

Goal 3: Tyler releases one new Masset feature every day (Follow Masset on LinkedIn or Twitter for these updates)

Goal 4: Ben’s son is going to share a quality joke every single day, because we could all use a little bit of humor in our day.

Goal 5: Tyler is going to fly is FPV drone every day and report on the number of crashes during that session. By the end of 100 days he’s going to fly that puppy with no crashes. (follow Tyler on LinkedIn to follow along)

And because being forced to share things in public makes them more likely to happen, here we are.

We hope you come along for the journey, it’s going to be a fun one!

- Ben & Tyler

AI agents are starting to do real things on websites. (Chrome already has one in origin trial.) When that agent lands on your contact form or your demo request, it squints at your buttons and guesses what they do. It gets a lot wrong.

WebMCP is a new web standard that fixes it. Your site exposes its forms and actions as structured tools, and the agent fills them out the way they were designed to be used.

I built a free Claude Code skill that does the implementation for you. Point Claude at your site, ask it to make a form agent-ready, it does it. The article walks through what WebMCP is and why it matters. The skill ships the practice.